I am convinced that more new vehicle buyers suffer buyers’
remorse in the 4x4 sector than in any other segment of the motor industry.
If I’m shopping for a pick-up, I first look at how much load
it can carry, then how much space and then, how much it costs to run and its
resale value. With a sports car it’s all about the Kw, torque, 0-100 and
accessories. Only then is it the maintenance plan and size of its rims. A
people carrier is about how many seats and how much to run. Only then, is
safety and space in the garage considered. No buyer needs any specialist
knowledge to make a sound judgment based on these plain and simple things. But
with 4x4, it’s far from plain and simple.
With almost all 4x4 buyers the decision is based on two
things: How good is it off road? And, is it going to be suitable for use as an
everyday car? Because most 4x4s are a compromise one way or the other, without
a basic understanding of what makes a 4x4 good or bad, on and off road, the
buyer has a problem. And the big problem is, most buyers don’t even know that they
have a problem.
Enter the troublemaker question… ‘How good is it off road? So
few newbies to the 4x4 scene understand what off-road actually means. This is because
they get their info from magazine articles written mostly by equally ignorant
writers. (Specialist 4x4s mags do
know the difference but it’s the general lifestyle mags that often don’t) This
becomes obvious when I read meaningless platitudes like, ‘It can go everywhere’
or ‘It’s diff lock means that it can get out of the stickiest situation’. While
these phrases excite prospective buyers, they also confuse them.
So what does the term ‘off-road’ really mean? To some it
means, off a tar road. To others it means off any kind of road – on a track or
similar. And to others it means
driving over a place where no vehicle has ever driven before. And there is no right or wrong answer.
So, if you’re sniffing the breeze of the wild and untamed
wilderness, and its tempting to you, then in the next three weeks I will be
giving you the ten golden rules of selecting a 4x4. Here are the first three…
Rule 1. Not all 4x4s are created equal.
Few 4x4s are really good at everything. Some are good for
almost nothing relating to off-road. Every 4×4 is a compromise in some way:
some that are good on road should never leave it, and others good off it, are a
test of endurance on it. As a buyer, you will need to compromise just as the
designers have done. Decide where your compromises are going to lie as you go
about choosing a 4×4.
Rule 2. Know more than the showroom salesperson about
4x4s or you may be taken for an unsatisfactory ride.
It has taken years, but salespersons are at last beginning
to learn more about the 4x4s they are selling. But this doesn’t prevent them
selling you what you do not want. They will always make an effort to tell you
what you want to hear, and rarely what you need to hear. The only way to outwit
them is to do some homework and to have made a few fundamental decisions before
meeting the sale force. The danger lies in that most of us are easily baffled
by bull delivered by an experienced salesperson.
Rule 3. Beware of the phrase, “I don’t want to do anything
serious”.
If you hear this in your mind, it’s a danger sign because
what does serious really mean? It is vital to be clear on what you expect from
your vehicle choice and to know if your choice can do it.
More next time…
